Outsourcing circulation isn’t a new idea. But it’s a newly viable one for a growing number of publishing companies looking to reduce overhead and expenses.
Three respected publishers of large-circ titles announced decisions to outsource in 2008: IDG (PC World, Macworld and GamePro); ZiffDavis Media (PC Magazine and Electronic Gaming Monthly); and Taunton Press (Fine Cooking, Fine Woodworking, Fine Gardening and other enthusiast titles). Other publishers are no doubt exploring the option—the advantages are clear.
If you’re among them, rest assured your titles will be in capable hands with CircFocus. We know publishing. We know magazines. And we love them as much as you do. That’s why we’re in this business.
We’ll care for your magazines as if they were our own.
CircFocus, Inc. -- 914-861-6078 -- spippin@circfocus.com