Every title is different. Every circulation plan should be, too.
It’s no secret that hitting your targets is more challenging than it was ten—even five—years ago. The source mix has changed dramatically, response patterns have shifted, and digital media is transforming the way we communicate with subscribers.
Old assumptions just aren't safe anymore.
That’s why CircFocus was created—to help magazines capitalize on their strengths, maximize revenues by source and seize opportunities unique to each title. To that end, we offer services on a project or on-going basis.
Think of us as the off-site circulation staff you don’t have to hire, train, equip or manage.
|
STRATEGY How do your renewal rates compare to industry benchmarks? How much business should you expect from single-copy sales? Should you offer a steep two-year discount? We’ll help you answer questions such as these, set realistic circulation goals and outline a plan for achieving them.
CAMPAIGN & SOURCE MANAGEMENT Communication is key when executing your circulation plans, but many publishers lack the time or resources to maintain it. Enter CircFocus. We’ll work with your vendors to ensure that direct mail drops on time—and that you get every available postage discount. We’ll make sure web pages are functioning on schedule, that e-blasts are sent, insert cards are printed, and agents authorized. More importantly, we’ll configure these efforts to work seamlessly together, maximizing the effectiveness of each source.
SALES & ACQUISITIONS If you’re placing a title on the market, we’ll gather and organize the information a prospective buyer needs to see. If you're that prospective buyer, we’ll sift through the numbers with a trained eye, making sure the seller’s claims are supported by reliable data.
TRANSITIONS Whether you’re folding a new title into your existing operation or building a staff to support it, we can manage the day-to-day tasks during the transition.
| MODELING / BUDGETING Need a better system for projecting revenues and
expenses? We’ll build a model that addresses your needs and concerns,
show you how to use it and be available for support following delivery
FULFILLMENT SYSTEM SELECTION & CONVERSION We know what to look for
in a vendor or system, what questions to ask, and what to expect as the
process unfolds. Once the decisions are made, we’ll manage the
conversion process, maintain the schedule of renewal and billing
efforts and see that nothing falls through the cracks.
TRANSITIONS Whether you’re folding a new title into your existing
operation or building a staff to support it, we can manage the
day-to-day tasks during the transition.
ROUTINE FULFILLMENT We can take over administrative functions such as
preparing print orders, overseeing schedules, monitoring billing and
renewal stock and communicating instructions to your fulfillment
service—on a temporary or long-term basis.
To learn more about our services or inquire about a project, contact
Steve Pippin at 914.861.6078 or email spippin@circfocus.com.
|